Wednesday 25 March 2009

Britney Spears album promotion: Circus


•Circus is the sixth studio album by American pop singer Britney Spears.
•Jive Records with Zomba Label Group and Sony Music Entertainment, released it on November 28, 2008.
•Sold over 505,000 copies in the United States in its first week, Circus debuted on the Billboard 200 at number one, making it Spears's fifth number-one album.
•The album made Britney the only act in Nielsen SoundScan history to have four albums debut with 500,000 or more copies sold.


Promotion
•To promote the album Jive Records set up a hotline where fans could leave a message for Spears, with some of the callers getting a return phone call from Spears.
•Some tracks off the album were previewed via the website of the New York radio station WKTU and Amazon.com.
•MTV aired a 90-minute documentary titled Britney: For the Record November 30, 2008. The show was about her return to the pop music spotlight. Spears's official website released a series of posters to promote Circus.
•A pre-taped holiday greeting from Spears was shown during the lighting of the Rockefeller Center Christmas Tree on December 3, 2008.

Live performances
•Spears's live comeback began on November 6, 2008 at the Dodger Stadium show of Madonna's Sticky & Sweet Tour. Midway through "Human Nature", Spears joined Madonna on stage.
•The week before the release of the album she did more performances in several different countries. On November 27, 2008 Spears performed "Womanizer" live at the Bambi Awards in Offenburg, Germany, where she received an award for "Best Pop International Artist". The following day, Spears again performed the song live on French show Star Academy. In addition, she performed "Womanizer" on The X Factor, in the United Kingdom, on November 29, finishing the European pre-release promotional tour. Her performance on The X Factor was watched by 12.8 million UK citizens, becoming the most viewed episode in the show's history.

Tour
Main article: The Circus: Starring Britney Spears
Shortly after the New York radio station Z100 played her new song, "Womanizer", Spears made a surprise appearance on the show and announced she would be going on a worldwide tour in spring of 2009 to support the album, and that rehearsals would begin in January for a March start.Spears signed a deal with live entertainment company AEG Live to produce the tour. Jamie King will serve as tour director and Simon Ellis will be musical director. Spears announced on Good Morning America that her concert tour would begin in New Orleans on March 3, 2009.

Singles
“Womanizer": On September 15, Jive released a statement announcing the title of her sixth studio album, Circus as well as the first single. The single was released to radio stations on September 26, and the release date for the album is December 2, Spears's 27th birthday. On October 15, the song made a record-breaking jump to number one on the Billboard Hot 100, breaking the record set the week before by T.I.'s "Live Your Life". It also garnered first-week download sales of 286,000, the biggest opening-week tally by a female artist since Nielsen SoundScan began tracking digital downloads in 2003. It marked Spears's first number one single on the Hot 100 since her debut, "...Baby One More Time".
"Circus": On October 31, 2008, it was announced on Spears's official website that "Circus" would be released as the album's second single. The song debuted at #3 on the Billboard Hot 100. This was Spears's highest debuting single on the Billboard Hot 100 to date.
"If U Seek Amy": On January 7, 2009, Spears's official website announced that "If U Seek Amy" would be released as the album's third single. After the album's release and before it was released as a single, the song debuted on the Billboard Hot 100 at number 86,The Music Video was released on March 12,2009.





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